Inspired by Nature, Made with Passion.
Mr. Asawa, the founder was a passionate chemist with more than 30 years of experience in formulating skincare and cosmetics. He was inspired by the beauty of the Japanese Alps that nature can be so perfect. That motivated him to create his own formula that mimics the beauty that nature offers, using natural ingredients that are gentle on skin. It was first created exclusively for use by his family (wife and daughter), his daughter (Dr. Venus Asawa) upon graduating and still practicing medicine decided that the high quality products the family are using should be made available to everyone.